Why can I never find anything to fit me properly? I hear you cry. I used to be able to walk into a high-street store and pick something off the rack now I spend all day looking for a top that fits. This is all too familiar and is causing many women to wonder whether the manufacturers really understand what the modern fifty-something woman wants or how her body shape has changed.

Most women in their Fifties are still working and so they need to look smart whilst also feeling comfortable. They may need to wear layers that they can remove if they become too hot and may prefer clothes made from natural materials. On the whole, the high street only seems to cater for young women and older women are getting a raw deal.

In order for this to change, fifty-year-old women’s voices must be heard. Write to the executive of the company and ask about their sizing (how can someone be a 12 in one shop and a 16 in another),

buy online from a speciality shop that caters for real women, you could even have a go at making your own clothes. Whatever you decide, good luck you’re going to need it.